A Creative Production

Eye See

The narrative of "EYE SEE" weaves a deeply human story — one of gratitude, introspection, and resilience. It speaks to the fleeting yet profound moments in life when the beauty of our surroundings, the richness of our experiences, and the act of gratitude should leave us feeling whole. Yet, even with these treasures, life’s challenges can sometimes leave us adrift, searching for a sense of clarity and direction.


In those moments, when you feel disconnected or lost, the way back to wholeness begins with truly seeing yourself. It’s about pausing to face the reflection in the mirror — not just to see, but to truly see. To reflect on the life you've lived, the stories you’ve carried, and the moments that have shaped you. By stepping back to view your journey as a whole, you can find the threads of your past that guide the steps of your future.


As an eyewear brand, our craft begins with enhancing eyesight, but as creators and storytellers, our purpose reaches deeper — to illuminate insight. We believe true vision extends beyond the physical, emerging from the harmony of looking outward and within. "EYE SEE" is an invitation to rediscover the power of perspective — to see the world, to see yourself, and to embrace the vision that leads you forward.

Credits

The video "EYE SEE" was shot in Japan.

Illustrations by Hoji Tsuchiya
Creative Direction by Marco Pagani
Words by David Taveras
Sound Engineering: Daniele Autore
Music Assistant: Davide Oro

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